Transasia Bio-Medicals Ltd.

From offering freebies to forming an emotional connect, there are various approaches companies are adopting to woo customers. The medtech industry too is soon catching up, albeit within its own confines In the wake of the recent regulatory and tax reforms, it is interesting to see how the Indian Medical Device Industry is undergoing transformations. Factors such as focus on preventive health, government support, prevalence of diseases and emergence of new markets, have given a boost to the industry and led to stakeholders exploring new avenues in product promotion to withstand the stiff competition. As the President of Sales, Marketing and Services at India’s Leading In-vitro Diagnostic Company, I thought this is an apt time to bring forth our take on what is driving the marketing of Indian IVD Industry. Age-old methods of promotion, such as customary sales visits, exhibiting in trade shows, KOL meets and leave behind literature have been great marketing tactics that ha

India’s leading In-vitro diagnostic company, Transasia Bio-Medicals Ltd. has been adjudged the ‘Brand of the Decade’ by ERTC Media Pvt. Ltd. - one of India’s leading media consulting and brand listing company.  Transasia emerged as a jury’s favorite, in the category of medical devices from amongst top five competitors. The ‘Brand of the Decade’ is a recognition given to those brands that have in the past decade, innovated and leveraged new lucrative opportunities to disrupt the established category dynamics and in the process gain customer loyalty. The winners were selected based on an extensive three-fold research by Brand Advertising Research and Consulting (BARC) Asia - a multi-brand consultancy firm. The first phase comprised of the secondary research by evaluating the industry reports and market surveys. The second phase shortlisted contestants through an in-depth primary survey conducted among the target audience through parameters such as trust, sustainability,

Recent technological advancements in In-vitro diagnostics have been encouraging manufacturers to explore opportunities beyond their home markets.  Read on to know more about the exciting avenues opening up in this sector. As India’s leading In-vitro Diagnostic Company, we have set trends in driving the growth of this sector. While a lot has been written about our well established base in the domestic market, an important aspect is also how we understand the growing needs of developing countries and offer dedicated solutions. Over a period, Transasia has acquired 14 companies globally and has been able to reach out to millions in over 130 countries. From a broader perspective, for any IVD player it is important to know what drives the market globally. As the New Year dawns upon us, it is a good time to understand what is trending in the international market. Various advancements in the conventional technologies of IVD, have been the key growth drivers. These devel

Bridging the skill gap among lab professionals-an important step towards achieving "Health for all" Often dubbed ‘the hidden profession that saves lives’, lab technologists play a crucial role in the healthcare delivery chain. Patient history along with physical examination and symptoms are vital, but most diagnosis needs confirmations that laboratory tests only can provide. With technological advancements, Lab technicians are expected to be up-to-date with the functionalities of the latest sophisticated analyzers, their calibrations and QC checks. Competency in using the Laboratory Information System is another skill that technicians are expected to develop since they are accountable for ensuring consistency of reporting, and streamlining the workflow processes for greater lab efficiency. Statistics reveals that as of 2012, there were about 4.30 lakh Medical Laboratory Technologists in India working in Govt., Semi Govt., Public and Private Sectors.*.

A population of 1.2 billion relies on 70% imported medical devices  Make in India to turn the table s oon! Suresh Vazirani Chairman & Managing Director,  Transasia Bio-Medicals Ltd.  Globally, the medical device market is segregated into six major segments, of which diagnostics imaging constitutes the largest chunk. In-vitro Diagnostics is the second largest segment with an estimated 24% share*. In India, the Medical Devices industry is presently valued at USD 5.2 billion and contributes 4-5% to the Indian healthcare industry. As an industry leader, I am glad that the Government’s Make in India initiative recognizes Medical Devices as a sunshine sector. Today, the liberalization of government policies allow upto 100% FDI through automatic route. Taking advantage of this lucrative opportunity, an increasing number of MNCs are setting up their manufacturing bases in India. However, we still have a long way to go. It is appalling to know, that India loses Rs. 60