Transasia Bio-Medicals Ltd.

From offering freebies to forming an emotional connect, there are various approaches companies are adopting to woo customers. The medtech industry too is soon catching up, albeit within its own confines In the wake of the recent regulatory and tax reforms, it is interesting to see how the Indian Medical Device Industry is undergoing transformations. Factors such as focus on preventive health, government support, prevalence of diseases and emergence of new markets, have given a boost to the industry and led to stakeholders exploring new avenues in product promotion to withstand the stiff competition. As the President of Sales, Marketing and Services at India’s Leading In-vitro Diagnostic Company, I thought this is an apt time to bring forth our take on what is driving the marketing of Indian IVD Industry. Age-old methods of promotion, such as customary sales visits, exhibiting in trade shows, KOL meets and leave behind literature have been great marketing tactics that ha...

India’s leading In-vitro diagnostic company, Transasia Bio-Medicals Ltd. has been adjudged the ‘Brand of the Decade’ by ERTC Media Pvt. Ltd. - one of India’s leading media consulting and brand listing company.  Transasia emerged as a jury’s favorite, in the category of medical devices from amongst top five competitors. The ‘Brand of the Decade’ is a recognition given to those brands that have in the past decade, innovated and leveraged new lucrative opportunities to disrupt the established category dynamics and in the process gain customer loyalty. The winners were selected based on an extensive three-fold research by Brand Advertising Research and Consulting (BARC) Asia - a multi-brand consultancy firm. The first phase comprised of the secondary research by evaluating the industry reports and market surveys. The second phase shortlisted contestants through an in-depth primary survey conducted among the target audience through parameters such as trust, sustainabili...