Brand Of The Decade 2018

-

India’s leading In-vitro diagnostic company, Transasia Bio-Medicals Ltd. has been adjudged the ‘Brand of the Decade’ by ERTC Media Pvt. Ltd. - one of India’s leading media consulting and brand listing company. 


www.erbamannheim.com


Transasia emerged as a jury’s favorite, in the category of medical devices from amongst top five competitors. The ‘Brand of the Decade’ is a recognition given to those brands that have in the past decade, innovated and leveraged new lucrative opportunities to disrupt the established category dynamics and in the process gain customer loyalty.

The winners were selected based on an extensive three-fold research by Brand Advertising Research and Consulting (BARC) Asia - a multi-brand consultancy firm. The first phase comprised of the secondary research by evaluating the industry reports and market surveys. The second phase shortlisted contestants through an in-depth primary survey conducted among the target audience through parameters such as trust, sustainability, innovation, reach, customer loyalty, etc. The final phase involved scrutiny by jury members and the editorial team.

For over three decades, Transasia Bio-Medicals Ltd. has been meeting India’s needs for essential diagnosis by offering Accessible & Affordable, Innovative, Make in India products and solutions. Trusted for its quality and after-sales and application support, Transasia today boasts of over 65,000 installations in 35,000 labs across India and reaching out to millions in more than 110 countries worldwide.

On receiving the award, Mr. Suresh Vazirani, Chairman & Managing Director, Transasia Bio-Medicals Ltd. remarked,
‘’I immensely value the trust that our customers bestow on us. This award is a testimony of the goodwill that we share. I sincerely thank our customers for their continued support, without which we cannot live our vision of a ‘Healthier and Happier World’. I feel honored to receive this prestigious award.”
He further added,

“Transasia was set-up with an aim to provide India and the other emerging markets, easy access to the latest advancements in this field. I am glad that over the last 38 years we have been able to successfully combine world-class technologies from our global subsidiaries with efficient, low cost manufacturing in India to offer the best of the world.”

The Brand of the Decade title will also be awarded to reputed brands in 50 other categories. In the healthcare sector, companies contending for this award will include those from pharmaceuticals, hospitals and other branches of medicine.

The first edition of the award ceremony will be held on 23rd April, 2018 at Mumbai and will be attended by some the most well known dignitaries from across different industries.

Comments

Post a Comment

Popular posts from this blog

HbA1c: An Important Biomarker in diagnosis and prognosis of diabetes patients

-
Image
  One of the main purposes of laboratory tests is to aid medical reasoning after obtaining the clinical history and performing the physical examination by the laboratory team. To this end, all test execution phases, especially the pre-analytical phase, must be conducted following the technical rigor necessary to ensure patient safety and accurate results, so that the conduction of the patient's prognosis is more assertive. The measurement of HbA1c, when measured in whole blood, by immunoturbidimetric assay, in biochemical equipment from the XL family, such as the XL 200 equipment, plays an important role in the diagnosis of Diabetes. Diabetes is a global endemic with rapidly increasing prevalence in both developing and developed countries. The American Diabetes Association has recommended glycated hemoglobin (HbA1c) as a possible substitute to fasting blood glucose for diagnosis of diabetes. HbA1c is an important indicator of long-term glycemic control with the ability to refle...
Read more

Amorphous urates: What they are, diagnosis and treatment

-
Image
  Amorphous urates are a type of crystal that varies in colour from yellow to black, identified in the urine test. This can arise due to the cooling of the sample during packaging for transport or due to the acidic pH of the urine, with the values ​​being observed equal to or less than 5.5. Examination of abnormal urine elements and sediment (EAS) can be performed manually or automatically. Automated urinalysis devices available on the market are accurate, reproducible, faster and much less labor intensive (walk-away instruments) than standard manual microscopy. It can be run directly at patient-side without any further sample manipulation (e.g. refrigeration, centrifugation etc.). It has the potential to markedly reduce human factor from interpretation by consistently applying the same algorithm to the analysis of every sample. The Erba Laura XL is an automated device that performs three phases that make up the EAS, from the physical and chemical part to the sedimentoscopy/microsc...
Read more

Biochemical liver markers

-
Image
  Liver function tests (also known as a liver panel) are blood tests that measure different enzymes, proteins, and other substances made by the liver. These tests check the overall health of your liver. Transasia offers a wide menu of test parameters in convenient pack sizes in powder and liquid stable formats as well as system packs for Erba range of fully automated analyzers. The use of serum biochemical tests plays an important role in the diagnosis and treatment of liver diseases. However, an isolated test provides limited information, which must be evaluated in the context of the patient's history and clinical condition. Biochemical liver tests consist of markers of hepatocellular injury (aminotransferases and alkaline phosphatase), liver metabolism tests (bilirubins), and liver synthetic function tests (serum albumin and prothrombin time [PT]).   Hepatic injury markers The liver contains a high concentration of enzymes, some of which are present in serum i...
Read more