Transasia Bio-Medicals Ltd.

Relationship marketing encompasses strategies beyond the traditional transactional sales. It's exciting to see how businesses are now focusing on giving their customers 'more' than they have asked for! Touching consumers in a unique way and sparking emotions is more than relevant today. “Work with your head but also take your heart along”, I have come to believe in this ideology over the years. A customer will always buy from a brand that meets his expectations of ‘how’ they are treated and not by ‘what’ they are offered. This is what Relationship Marketing is all about! It starts with making your customer, your partner. Building a long-term and sustainable relationship is at the root of customer retention. And that is possible only when you are in constant touch with your customer, as it will help in identifying how he works, his needs & preferences and how you can make a difference. This will prepare you to serve customers faster and quite possibly even befo...

From offering freebies to forming an emotional connect, there are various approaches companies are adopting to woo customers. The medtech industry too is soon catching up, albeit within its own confines In the wake of the recent regulatory and tax reforms, it is interesting to see how the Indian Medical Device Industry is undergoing transformations. Factors such as focus on preventive health, government support, prevalence of diseases and emergence of new markets, have given a boost to the industry and led to stakeholders exploring new avenues in product promotion to withstand the stiff competition. As the President of Sales, Marketing and Services at India’s Leading In-vitro Diagnostic Company, I thought this is an apt time to bring forth our take on what is driving the marketing of Indian IVD Industry. Age-old methods of promotion, such as customary sales visits, exhibiting in trade shows, KOL meets and leave behind literature have been great marketing tactics that ha...