Transasia Bio-Medicals Ltd.

Relationship marketing encompasses strategies beyond the traditional transactional sales. It's exciting to see how businesses are now focusing on giving their customers 'more' than they have asked for! Touching consumers in a unique way and sparking emotions is more than relevant today. “Work with your head but also take your heart along”, I have come to believe in this ideology over the years. A customer will always buy from a brand that meets his expectations of ‘how’ they are treated and not by ‘what’ they are offered. This is what Relationship Marketing is all about! It starts with making your customer, your partner. Building a long-term and sustainable relationship is at the root of customer retention. And that is possible only when you are in constant touch with your customer, as it will help in identifying how he works, his needs & preferences and how you can make a difference. This will prepare you to serve customers faster and quite possibly even befo...

From me, we now move to the ‘Our factors of the spectrum. It starts with responsibility.  Employees today, are ready to take on additional responsibilities that give them an opportunity to accelerate their progress. They look for a chance to innovate and make the difference. Employers need to foster innovation through employee brainstorming sessions that allow the staff to work with new people and generate fresh ideas. Not long ago, Google announced its 20% creative time policy, which encourages employees to work on any innovative idea they have that are company-related during 20% of their work hours. When Transasia wanted to introduce its caller tune, it ran a contest for its employees to conceptualize a jingle that can be a true identity of the company. After all, who would know the company better than its employees? A company too has certain responsibilities towards its employees, providing a good health insurance is one of them. Infact, it is the most top-rated b...

While most companies aspire to be one among the ‘Greatest Places to Work’, they often misinterpret monetary benefits as the carrot to attract the best talent. Through this two series write-up let’s explore some of the other more promising aspects that make employees want to work for an organization. I have often heard employees say, “This is my dream job” or “ABC is my dream company”, making me wonder what is it that gives an employee that level of satisfaction? Is it the reputation of the company and its stakeholders or what it offers the employees? While each one might have a different reasoning, one underlying fact is that a successful business is the one which is high on the customer as well as employee satisfaction. So while organizations implement various business development strategies to win over customer loyalty, equal emphasis is laid on winning over employee  engagement. Developing an emotional connect with the employees too impacts professional relationships. ...

From offering freebies to forming an emotional connect, there are various approaches companies are adopting to woo customers. The medtech industry too is soon catching up, albeit within its own confines In the wake of the recent regulatory and tax reforms, it is interesting to see how the Indian Medical Device Industry is undergoing transformations. Factors such as focus on preventive health, government support, prevalence of diseases and emergence of new markets, have given a boost to the industry and led to stakeholders exploring new avenues in product promotion to withstand the stiff competition. As the President of Sales, Marketing and Services at India’s Leading In-vitro Diagnostic Company, I thought this is an apt time to bring forth our take on what is driving the marketing of Indian IVD Industry. Age-old methods of promotion, such as customary sales visits, exhibiting in trade shows, KOL meets and leave behind literature have been great marketing tactics that ha...

India’s leading In-vitro diagnostic company, Transasia Bio-Medicals Ltd. has been adjudged the ‘Brand of the Decade’ by ERTC Media Pvt. Ltd. - one of India’s leading media consulting and brand listing company.  Transasia emerged as a jury’s favorite, in the category of medical devices from amongst top five competitors. The ‘Brand of the Decade’ is a recognition given to those brands that have in the past decade, innovated and leveraged new lucrative opportunities to disrupt the established category dynamics and in the process gain customer loyalty. The winners were selected based on an extensive three-fold research by Brand Advertising Research and Consulting (BARC) Asia - a multi-brand consultancy firm. The first phase comprised of the secondary research by evaluating the industry reports and market surveys. The second phase shortlisted contestants through an in-depth primary survey conducted among the target audience through parameters such as trust, sustainabili...

Recent technological advancements in In-vitro diagnostics have been encouraging manufacturers to explore opportunities beyond their home markets.  Read on to know more about the exciting avenues opening up in this sector. As India’s leading In-vitro Diagnostic Company, we have set trends in driving the growth of this sector. While a lot has been written about our well established base in the domestic market, an important aspect is also how we understand the growing needs of developing countries and offer dedicated solutions. Over a period, Transasia has acquired 14 companies globally and has been able to reach out to millions in over 130 countries. From a broader perspective, for any IVD player it is important to know what drives the market globally. As the New Year dawns upon us, it is a good time to understand what is trending in the international market. Various advancements in the conventional technologies of IVD, have been the key growth drivers. These d...

Bridging the skill gap among lab professionals-an important step towards achieving "Health for all" Often dubbed ‘the hidden profession that saves lives’, lab technologists play a crucial role in the healthcare delivery chain. Patient history along with physical examination and symptoms are vital, but most diagnosis needs confirmations that laboratory tests only can provide. With technological advancements, Lab technicians are expected to be up-to-date with the functionalities of the latest sophisticated analyzers, their calibrations and QC checks. Competency in using the Laboratory Information System is another skill that technicians are expected to develop since they are accountable for ensuring consistency of reporting, and streamlining the workflow processes for greater lab efficiency. Statistics reveals that as of 2012, there were about 4.30 lakh Medical Laboratory Technologists in India working in Govt., Semi Govt., Public and Private Sectors.*. ...